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Senior Advisory

A rare vantage point on marketing, technology, and growth.

Transformed two of America's largest companies into disciplined growth systems.

Sat at the intersection of marketing and technology for many of the country's top marketers.

Connected to nearly every senior leader in the industry.

Grounded in management consulting and investment discipline.

Norm de Greve
Practices
01
Boards & Corporate CEOs

More growth from marketing

Most boards struggle to evaluate marketing. The budgets are large, the presentations confident, the proof thin. Independent perspective on strategy, spend, and full-funnel growth in light of the technology now reshaping the category.

What I bring Deep knowledge of what actually works, drawn from rebuilding marketing at two Fortune 20 companies with strong results.
02
PE & Venture Investors

An operator's perspective

For investors looking for a seasoned practitioner's perspective on adtech, martech, and companies dependent on marketing for growth. Diligence, theses, portcos, and value creation.

What I bring Deep experience and knowledge across the whole funnel, including data, technology, and analytics.
03
Adtech & Martech CEOs

Sharper go-to-market strategy

The right offering and narrative that break through and get traction with the right people. Built on a clear-eyed read of how marketing buyers actually evaluate, decide, and buy.

What I bring 25 years of selling, implementing, and operating these technologies inside the world's largest marketers.
04
CMOs & Marketing Leaders

Transform marketing into a growth driver

Partnering with CMOs and senior leaders to build the approach, organization, and operating model that make marketing a more valuable growth engine. Sustainable impact in addition to short-term wins.

What I bring Done it at two Fortune 20 companies. Strengthened the brand and grew market share at both, with the same or less spend.
Track Record

Two-time Fortune 20 CMO. Fourteen years at Digitas / Publicis, ending as President. Began in finance, earning the CFA charter, then joined Corporate Decisions Inc., the Bain spinoff that pioneered customer-driven growth strategy.

General Motors
Largest and fastest marketing transformation in company history. Every brand stronger. Consideration up for every brand. Every brand hit sales records — while spending $1 billion less on marketing.
GM AI Platform
Architect of GM's agentic marketing system. Global AI content platform delivering demand lifts exceeding 50% per dollar.
CVS Health
Rebuilt the brand and marketing engine through one of retail's most ambitious transformations. Consistent share gains throughout.
CVS Media Exchange
Conceived, architected, and built the largest health and wellness retail media network in the country.
Digitas / Publicis
14 years at the intersection of technology, data, and analytics offerings and America's top marketers. Ended as President. Led the full Publicis relationship for Bank of America, a top-10 global client.
Chartered Financial Analyst (CFA)
A credential rare among senior marketers. Brings investment-discipline thinking to every growth question — what genuinely compounds earnings, where marketing dollars actually move the bottom line, and where they don't.
Boards & Advisory
SAIC-GM Director. Oversight of brand and growth strategy for one of the world's largest automotive joint ventures, based in China.
GM Insurance Director. Fiduciary oversight of product strategy, growth plan, and GM integration for a regulated financial services entity.
MMA Global Global Chairman. Leading industry standards in AI adoption and marketing attribution.
Association of National Advertisers Board member. Setting agenda for the marketing community at the country's largest CMO body.
TextNow Director. Audit and Compensation committees. Guided the largest U.S. free phone service provider through growth and monetization.
Ehrenberg-Bass Institute Advisory board. The world's leading institute for marketing science research.
UN Global Compact CMO Advisory Board. Aligning marketing leadership with global sustainability principles.

Da Vinci CMO — Institute for Real Growth.

One of the Most Creative People in Business — Fast Company.

One of the Most Innovative CMOs in the World — Business Insider.

One of the Most Inspiring Marketers of the 21st Century — The Internationalist.

McKinsey & Company article: General Motors' Norm de Greve on aligning marketing across the C-suite
Selected Interview

“Aligning marketing across the C-suite”

Norm de Greve, McKinsey & Company

One of McKinsey's most-viewed articles of the year.

Read on McKinsey
McKinsey
BCG
MMA
Fast Company
Business Insider
Adweek
ANA Masters
The Drum
Ad Age
Jim Stengel'sThe CMO Podcast
Bob Pittman'sMath & Magic
Google'sFrontier CMO
Get in touch

When growth has to compound.

[email protected]